‘Creativity is the process of developing ideas that are original and of value’.
Creativity can mean different things to different people. For some it means being imaginative or inventive, taking risks or challenging convention. For others it is about original thinking or producing something that nobody has come up with before. Some believe that the term ‘creativity’ only applies only to those who possess artistic talents.
Traditionally, creativity has been associated with the achievements of extraordinary people such as Mozart, Einstein and Leonardo Da Vinci, and a good deal of the early research into creativity has focused on the work of highly creative people or those considered to be geniuses.
Focusing on extraordinary individuals, however, simply perpetuates the myth that creativity is about special people doing special things. Research shows that there is no specific personality type associated with creativity. It is possible to be creative in any activity that engages our intelligence because intelligence itself is essentially creative. Creative processes are rooted in the imagination and our lives are shaped by the ideas we use to give them meaning. We all have creative capacities but in many instances we do not know what they are or how to draw on them.
‘We really need to stop considering thinking as simply ‘intelligence in action’ and think of it as a skill that can be developed by everyone.’